Gemma Metheringham

After 30 years of working in Creative and Design Leadership roles in the Fashion Industry enough is enough! Over the last five years working as Creator and Creative Director of Label/mix, a collaborative project designed to support emerging and establishing brands backed by Next PLC, I have simultaneously become more and more aware that Fashion, as we know it today, is unsustainable and that our throwaway attitude to what we wear needs to change. In 2020 I founded my instagram feed @the_elephant_in_my_wardrobe and started talking about consuming differently, wearing and repairing what I have more and meeting like minded people. This research led me to apply for the Fashion Futures MA at LCF which I will be starting in September. My mission is to find and support scaleable circular design solutions capable of transforming the industry.